While customers want a personalized retail experience, they are increasingly sensitive to what personal data retailers collect as well as how they manage and use it. Regulatory bodies are strengthening consumer protections to guard against data misuse and insufficient protections. And breaches are growing in size and frequency. Privacy laws like CCPA are incorporating more stringent measures, such as the Private Right of Action, empowering consumers to seek compensation directly for violations. These damages can be significant and increase the risk for retailers that leverage personal consumer data to enhance the customer experience.
Leading retailers have many different data users with many distinct and simultaneous goals:
Simply protecting this ever-increasing wealth of data with security measures like access control is not enough. Data must not be siloed within individual teams if it is going to be effectively used to enhance the customer experience.
Privitar delivers uncompromised data utility with a configurable, automated method to minimize risk of data misuse, empowering retailers to more effectively capitalize on their hard-won data and insights: