Organisations and governments are increasingly recognising the value in combining fragmented datasets across multiple verticals. This might include sharing sensitive data to enable innovative partnerships, with academic institutions for research purposes, or with consultancies for better advice, analysis and change management. But companies are frequently prevented from leveraging the skills and expertise of third parties due to concerns over sharing data.
Privacy preserving technology can reduce the risk of sharing data externally allowing companies to:
Companies may be unknowingly and unwillingly leaking sensitive information in non-obvious ways as the use of data for secondary purposes expands. Privitar is providing products that integrate neatly with Cloudera Enterprise, the leading open source data management platform based on Apache Hadoop.
Privacy matters: One solution, on the privacy side at least, is to separate the identity of the person being measured by a sensor from the data they generate. John Taysom, a fellow of the University of Cambridge and co-founder of privacy company Privitar, believes this “disassociation” is key because companies and governments get the data without a risk to privacy.
It is essential that we develop practical ways of protecting privacy, otherwise we may not be able to sustain growth in the internet based economy.
Privacy is a game changer; it will be to organizations in 2016 what websites were to companies in 2000. So this is the year to up the ante on your investments: you need the right cross-functional team, good governance practices, and the technical tools to ensure that all of your systems are in compliance with both laws and internal privacy guidelines. Making the right investments will let your firm drive business growth, win new customers, and build deeper customer relationships.