Retail and Data Privacy

Data Privacy Must be an Integral Part of Data Management for Retailers

From traditional brick-and-mortar to e-commerce, retailers have become increasingly aware of how crucial customer data is when creating a personalized experience and achieving higher conversion rates. Increasingly, consumers are shifting their buying habits to those organizations that can provide a tailored and efficient shopping experience.

Consumer behavioral data is compelling:

• 91% are likely to shop with brands that provide
• personalized marketing and communications.1 79% are willing to share personal information in exchange for some benefit, such as price reductions
• 71% have expressed frustration when their experience isn’t personalized
• 49% have purchased a product they didn’t initially intend to buy after receiving a personalized recommendation