Processing and analysing customers’ digital footprint is an effective mechanism for increasing revenue and building brand loyalty. However, collecting large amounts of customer data increases data privacy risks and customer concerns.
In particular, with upcoming GDPR legislation, organisations need to ensure personal data protection. While there are several tools that can address these compliance challenges, e.g. tools that provide access controls or encryption, Privitar’s products de-identify the customer data itself. This provides an additional layer to the data privacy and reduces risk of data breaches. Data privacy is not only for legislative compliance, but a competitive advantage. It reduces risk exposure to brand value and increases the likelihood of customer opt-ins by growing customer trust.
Privitar products such as Publisher or Lens enable the sharing and analytics of de-identified customer data. Lens allows for the creation of data products and visualisations from customer data while protecting customer anonymity.
Data Privacy for Customer Analytics and Digital Marketing
Explore valuable customer insights while preserving data privacy
The Privacy Fallacy
Why we need to stop thinking of data protection as an inhibitor of enterprise analytics
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