Like security, privacy protection should be designed into data systems at every level, not bolted on as an afterthought. Privitar products add foundational privacy to your data processing architecture at every stage: ingest, data preparation, analytics, statistical modelling and reporting.
Privacy matters: One solution, on the privacy side at least, is to separate the identity of the person being measured by a sensor from the data they generate. John Taysom, a fellow of the University of Cambridge and co-founder of privacy company Privitar, believes this “disassociation” is key because companies and governments get the data without a risk to privacy.
It is essential that we develop practical ways of protecting privacy, otherwise we may not be able to sustain growth in the internet based economy.
Privacy is a game changer; it will be to organizations in 2016 what websites were to companies in 2000. So this is the year to up the ante on your investments: you need the right cross-functional team, good governance practices, and the technical tools to ensure that all of your systems are in compliance with both laws and internal privacy guidelines. Making the right investments will let your firm drive business growth, win new customers, and build deeper customer relationships.
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