Privitar is working with a leading credit score business to help them safely leverage consumer data to create new products and deliver maximum value to their customers.

To justify and maintain the high level of trust of its customers, credit score businesses need a way to gain new insights through analysing and sharing consumer data, while ensuring individual consumers’ privacy was protected. Privitar’s Data Privacy Platform provides unique and market-leading capabilities to apply privacy protections directly to datasets, reducing unnecessary privacy risk by applying data minimisation techniques. The ability to create, manage and apply centralised privacy policies gives credit score businesses confidence that they can empower any user to handle consumer data safely. Reusable, fine-grained privacy policies that can be applied to data shared with partners significantly reduces the risk customers’ data would ever be exposed. Privitar is an AWS Advanced Technology Partner, and its Data Privacy Platform solution can be deployed within AWS environments, using Amazon EC2 to run Privitar’s Data Privacy Platform while enabling elastic scaling, Amazon RDS to store policy configurations and DynamoDB as the token vault.