In the big data era, more business decisions are being made through data-driven processes than ever before. Investigative analytics and machine learning can provide objective statistical insights that lead to better decisions, adding value.
Data scientists & analysts are often not permitted access to the data they need to produce accurate statistical insights, due to legitimate privacy concerns. Companies need to open up that restricted data, safely.
Privitar products give companies the ability to innovate using data while maintaining an uncompromising approach to data privacy:
The General Data Protection Regulation (GDPR) will come into force on the 25th May 2018 and will have wide reaching consequences for all companies which control or process personal data of those in the EU. With fines of up to 4% of global revenue, GDPR compliance has become a boardroom issue.
GDPR requires significant changes, some, such as hiring a Data Protection Officer, are relatively straight forward. Others such as Privacy-by-Design, require fundamental changes.
For most businesses, the first step will be to understand what data they currently control and process, what their basis for processing is, what their privacy policies are and what they want to do in the future. This will allow organisations to see where their gaps are and put a plan in place for achieving compliance.
Privitar recommends embedding privacy into the DNA of the business, by focusing on the underlying principals of GDPR and Privacy-by-Design, such as fairness, transparency and data minimisation. By thinking about privacy in existing and new processes companies can ensure they can protect data and provide evidence if anything goes wrong.
Privitar can help organisations evaluate their privacy policies and provide the tools to exceed compliance, with information and auditable pseudonymisation and anonymisation technologies.
Companies may be unknowingly and unwillingly leaking sensitive information in non-obvious ways as the use of data for secondary purposes expands. Privitar is providing products that integrate neatly with Cloudera Enterprise, the leading open source data management platform based on Apache Hadoop.
Privacy matters: One solution, on the privacy side at least, is to separate the identity of the person being measured by a sensor from the data they generate. John Taysom, a fellow of the University of Cambridge and co-founder of privacy company Privitar, believes this “disassociation” is key because companies and governments get the data without a risk to privacy.
It is essential that we develop practical ways of protecting privacy, otherwise we may not be able to sustain growth in the internet based economy.
Privacy is a game changer; it will be to organizations in 2016 what websites were to companies in 2000. So this is the year to up the ante on your investments: you need the right cross-functional team, good governance practices, and the technical tools to ensure that all of your systems are in compliance with both laws and internal privacy guidelines. Making the right investments will let your firm drive business growth, win new customers, and build deeper customer relationships.