Data Privacy:

Data privacy pertains to all the rules and processes that are in place in an organization to manage and protect sensitive data while it’s being used by authorized staff and technology.

The terms Privacy and Security are sometimes used synonymously, but they are not the same. Data security is about protecting data from unauthorized access, whereas data privacy is about ensuring authorized access is appropriate and in accordance with privacy principles such as lawfulness, fairness, data minimization, storage and purpose limitation, transparency, and with accountability.

Privacy and Security are complementary: organizations need to put both in place to sufficiently protect their data. Privacy technology plays a crucial role in making those data processes consistently safe, repeatable, and auditable – which is key for organizations looking to drive more value from their proprietary data.

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