Home Glossary Data Monetization Data Monetization The A-Z of Privacy Data Monetization: Data monetization is the process of turning data (usually sensitive, or personal data) into an economic benefit, or competitive advantage. Mature monetization models rely on large-scale, repeatable data operations, including consistently applied privacy policies. That’s why, for mature data monetization models that leverage sensitive data, inbuilt privacy is a prerequisite. Return to glossary