Direct Identifier

Direct Identifier:

A value which could identify an individual on its own. Some direct identifiers are unique, such as social security numbers. Others are not unique but are highly identifying, such as name and address.

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Data de-identification 101 Webinar

The privacy fallacy: Why we need to stop thinking of data protection as an inhibitor of enterprise analytics

When you compare the big data ‘promise' to the analytics reality described above, it’s easy to blame the execution gap on privacy, and think of it as an inhibitor to progress. But that would be a significant mistake for any organisation, for several reasons.

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