Privitar Watermarks™ embed a unique “fingerprint” into de-identified datasets as part of a Protected Data Domain. Watermarks are encoded in the data itself, without any fidelity loss or data bias, and thus invisible to the data user.
Watermarks are a powerful identification and tracking mechanism that, like an irremovable luggage tag or bar code, follow a dataset wherever it goes. They facilitate detection and attribution of distribution of sensitive datasets and verify data lineage. Watermarks can be used to determine whether and how a dataset is protected, and trace by whom, for whom and for what purpose it was authorized.
Privitar distributes Watermarks redundantly throughout a dataset, making it difficult for an adversary to remove or tamper with it.
Simply knowing that datasets contain Watermarks creates a powerful deterrent against insider threats. With an understanding that datasets can be easily traced, data users take greater care, avoid unauthorized sharing, and heed organizational security policies and procedures.
Data breaches are inevitable and come with consumer notification mandates. Watermarks enable you to quickly identify a dataset, the privacy protections applied, and therefore the risk of sensitive information exposure. Moreover, with instant access to the lineage of the dataset, you can accelerate forensic investigation and remediation efforts.
Our team of data privacy experts is here to answer your questions and discuss how data privacy can fuel your business.