Delivering the right data, in the right form, to the right analysts and systems is complicated whenever sensitive personal data is involved.
Privitar’s unique solution design is a new paradigm to manage risk and maximize utility, organizing data in utility optimized datasets. We call these Protected Data Domains (PDDs).
A PDD is a managed release of data that allows for the privacy risk of data to be evaluated and mitigated while utility is preserved. Data owners generate PDDs whenever they apply data protection controls using the Privitar Data Privacy Platform™.
Managing data in separated releases empowers the data owner to calculate risk scores for each PDD and reason about the implications of publishing or sharing data. It’s the unit of data for privacy governance and management.
PDDs record data lineage, intended lifetime, permitted recipient and purpose, and what protections were applied to the data. Watermarking data in PDDs enables owners to trace how data is used and moved around.
Organizations provisioning data for analytics struggle to balance the need for utility with their legal and regulatory requirements, and customer expectations around privacy.
PDDs make it easy to prepare data optimized for use in a particular context and fitted to your risk appetite based on the data, users and objectives for each analysis.
Create safe datasets, rich in analytical utility, by defining where it’s essential to retain data resolution, and de-identifying data where it’s not.
Data minimization is a principle at the heart of several data regulations globally. It demands that you leverage the minimum amount of personal data needed to fulfill your purpose.
PDDs make it easy to implement data minimization, enabling you to tune de-identification for each analysis according to who can use certain data, for what purpose, and under what conditions.
Utilize all and only the data essential to reach maximum value in each analysis, without unnecessary data points creating risk.
Linking diverse datasets with referential integrity can enrich data and lead to breakthrough insights, but linking personal information with other identifying data can result in inadvertent identification or disclosure of sensitive information.
PDDs enable centralized control of what data can be linked. You can preserve referential integrity within individual PPDs using consistent tokens, but linkage between PDDs is prevented by applying completely independent sets of pseudonyms.
A record of intended scope and purpose travels with every PDD, just as our passports record our identity and permits when we travel.
Use PDD metadata to automate enforcement of access entitlements and data expiration in conjunction with your data catalog, identity and access management system, and other data pipeline tools.
Privitar embeds Watermarks redundantly in PDDs, providing the ability to trace and audit the lineage of protected datas without affecting fidelity.
Watermarks are like digital fingerprints or tags that cannot be removed, enabling you to work with utility optimized datasets that are safe in the hands of internal and external users.
Watermarks in PDDs facilitate detection and attribution if any unauthorized copies of data are made. They act as a powerful deterrent against insider threats, and accelerate forensic investigation in the event of a breach.
Our team of data privacy experts is here to answer your questions and discuss how data privacy can fuel your business.