Data Encryption

Data Encryption:

Data encryption is the process of encoding data in such a way that only authorized parties can access it and those who are not authorized cannot. In an encryption scheme, the source information, referred to as plaintext, is encrypted using an encryption algorithm to generate ciphertext that can be read only if decrypted.
It is good practice to encrypt data at rest and in transit. However, while data encryption can help protect against unauthorized access, it does not protect the privacy of individuals' when it's used by people who are authorized (e.g against an insider attack).

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Online Panel Big Data Analytics vs. Privacy

Online Panel Big Data Analytics vs. Privacy

Today's modern businesses gain competitive edge and remain innovative by using advanced analytics and machine learning. Utilising big data can build customer loyalty by improving personalised marketing campaigns.

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