If users are to have any confidence that their private information will remain private, companies need to think very seriously about how they protect and anonymise user’s data. As customers become more aware of the vast amounts of their own data stored by companies they interact with, it will become even more important to return their loyalty by being loyal in return and protecting their data. Without this trust, marketers risk losing an indispensable asset ‘ their customers. Read full article here.
Data privacy and personalisation: Why marketers can have their cake and eat it
March 4, 2016
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