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Jun 02, 2020
By Sean Butler, Director of Product Marketing at Privitar
Having efficient access to data-driven insights can be critical for any business looking to reach their goals. This is especially important in the financial services industry, where the desire to implement data-driven strategies for growth and innovation has been challenged by cumbersome data management practices, decentralized privacy governance, and mounting global privacy compliance regulations.
Organizations facing these challenges should look towards systematic and automated data privacy options to remove the friction between data sources and users while enforcing data privacy. Automating the process provides consistency, transparency, clear auditability, and reduces human error. Everything speeds up, but especially time to data.
Data privacy automation can be built into the process from the very beginning (like a vending machine for data) with a preset automation flow built right into the pipeline. This makes it easier to get data into the hands of data consumers faster. It also makes it easier for organizations to adhere to and demonstrate adherence to industry regulations.
Automation changes how companies address the data request process. Specifically, automation allows organizations to broaden access to data both in terms of people who can access it as well as increasing the amount of data they have access to. Organizations should look to systems that allow them to standardize expensive parts of the data request process like the provisioning of sensitive data. This will allow them to accelerate their time to data enabling faster time to insights that drive value across the business.
The financial services industry has a wealth of data about their customers. Leaders in the space are constantly analyzing that data to optimize their customer experience, product portfolio, assess risk, and many other aspects of the business. As organizations think about new ways to use their data one of the biggest risks is how to protect sensitive data. Automation of the execution of privacy policies and data lifecycle management will allow financial services organizations to better manage the associated risks. Associated risks are continually growing as regions around the world look to privacy with laws like GDPR and CCPA. Automating key aspects of provisioning sensitive data for analytical use will ultimately allow enterprises to consistently protect data and broaden its use.
Interested in learning more more about how data privacy automation can help your organization? Check out this webinar on June 4, 2020.
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